Blue Ice 1.17.2010

Originally uploaded by Notley

My 99 week plan was cut short by 89 weeks, and that’s alright by me. I had a week of work where I felt more refreshed at the end of the week than when I started the week.

That’s a good sign.

I was also afraid being unplugged from the inbound marketing industry for 10 weeks was going to leave me behind. It only took a few days to catch up.

It’s because I didn’t have to relearn it all.

And that leads me into today. In a bit I’m taking a trip down to Columba, Missouri to teach a couple classes on SEO and Journalism at the University of Missouri School of Journalism. It’ll be fun and exciting. I’m looking foward to seeing where these sect of students are in relation to SEO.

At this point, mots speakers would have their own powerpoint deck so they can throw it on SlideShare.

I’m not a fan of the approach, especially not in a college setting.

What I’m going to do instead is give them something they can use. Most of these students will start blogging – if they aren’t already – and the demand for web copy far exceeds the need for journalists. So, instead of giving them a self-promotional presentation, I’m going to use the Google Search Engine Optimization Start Guide during my presentation. It’s a PDF. They can download and use it.

And let them know where my life is know.

And then ustream it so my buddy – their teacher – can use it to test them later.

Looking’ forward to watching a Missouri sundown tonight. Can’t wait to get in the car and go. It looks like I won’t be making my Fort Myers, Margaritaville return trip so this will have to do for now.

How many of you have read the Google SEO Starter Guide?