If you’re going to start teaching sales & business development folks how to sell, err…sorry, educate clients on search engine history, the first thing they’ll want to show is that Search Engine Marketing – SEM – & Search Engine Optimization – SEO – didn’t just pop up along with the phrases, “Google It,” & “Facebook Me.” Their roots go back much, much deeper.
Search Engine Marketing is, well, as it sounds: marketing products are services via search engines. It is composed of two elements:
…I do it in the order below because the way I look at it, to understand Internet / Search Engine Marketing is to understand Search Engine Optimization. SEO is the basis by which all other technologies work.
I sent my first post off to the editor at SEO Boy at the end of day yesterday. Except the end of day in Bloomington, IN is an hour earlier than the EOD of Valparaiso, IN. Damned Region CST. A mistake that won’t happen twice. But given the whirlwind, I don’t think anybody minded. Being [...]
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