If you’re going to start teaching sales & business development folks how to sell, err…sorry, educate clients on search engine history, the first thing they’ll want to show is that Search Engine Marketing – SEM – & Search Engine Optimization – SEO – didn’t just pop up along with the phrases, “Google It,” & “Facebook Me.” Their roots go back much, much deeper.
Search Engine Marketing is, well, as it sounds: marketing products are services via search engines. It is composed of two elements:
…I do it in the order below because the way I look at it, to understand Internet / Search Engine Marketing is to understand Search Engine Optimization. SEO is the basis by which all other technologies work.
Had a buddy of mine call me up today in an East Coast rush. “Dude, I need some SEO done quick and dirty.” “Um, why?” I asked, now pissed that I turned down the volume on my first listening of Dizzie Gillespie: The Verve & Philips Small Group Sessions just to be pitched on spam [...]
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Offsite SEO. So Important. Such a pain in the ass. Especially with the way Google keeps changing everything. I take that back, It’s just become tougher to do because of Google Panda and the Machine learning. But it doesn’t mean it can’t be done. In fact, it’s help give even more direction to the way [...]
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This year I was working on a website project I called the Summer of 210,000 Words. It was an aggressive experiment that focused on content and a mix of mostly white hat and a touch of gray hat SEO tactics. It started taking form around February 2011. It hit its stride in June 2011. When [...]
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I just updated my SEO section to talk about all the basic onsite SEO factors I look for when doing a Web Presence analysis. As with any exception that proves a rule, there’s a huge recent change from Google that, as Captain Jack Sparrow would say, make the onsite SEO rules, “more like guidelines anyway.” [...]
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For my WordPressier projects I used to use plugins for the following: XML Sitemap Google Analytics Google Webmaster Verification via metatags Dofollow Comments
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An onsite SEO checklist is an evolving document given the fact that search engines are constantly updating their algorithm. Trying to keep all the factors in one place becomes daunting. But it’s better than trying to keep it all in your head. I use this checklist as much as I have it out there for [...]
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The Definition of SEO Seattle-based SEO Firm SEOMoz defines SEO as: “the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.” The Goal in SEO The overall goal in SEO is to generate relevant traffic to your website via [...]
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According to a few sources, search engine history predates Al Gore’s invention of the internets. While most sources pin the start of the modern search engine around 1990, SearchEngineHistory.com points out that search technology started as far back as 1940s when an article in The Atlantic Monthly urged scientists to build one collective center of [...]
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I’m working on a project with the Wolf and we’re trying to decide just exactly how to get our URL structures to fit all the data. E-commerce can be a b****…brat like that. The reason: We try to keep all the pages in the .com/here/or-here/ level so as to tell the search engines that the [...]
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A week ago, Google updated their indexing algorithm. The change was codenamed, “Panda 2.2.” The changed initially gave my project a 50% uptick in traffic. Today, It Took It All Away & Then Some A 95% dip in traffic for the project. I sat paralyzed in bed for a couple hours. 4, actually. It felt [...]
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Hi, Paul, I took a look at the “Paper without the Paper” beta program that the Toledo Blade is testing. Thank you for the invite! My initial thought is that it appears the work is redundant. I understand that taking electronic images of the newspaper that are being repurposed for users, but the initial approach [...]
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(Quit checking her out! I’m on the clock here) If I had 2 minutes to sell you on Search Engine Marketing: 1) I would play the 90-second video from the Google Adwords home page – Google’s Pay Per Click Sponsored Search Engine Marketing Platform and with the remaining 20 seconds I would: 2) then I [...]
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Blue Ice 1.17.2010 Originally uploaded by Notley My 99 week plan was cut short by 89 weeks, and that’s alright by me. I had a week of work where I felt more refreshed at the end of the week than when I started the week. That’s a good sign. I was also afraid being unplugged [...]
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I just finished my newest post (to be published tomorrow AM at 6:59 CST) for SEO Boy. It’s about the importance of keeping your blogging, SEO, Social Media efforts as if every day leading up to Christmas is Cyber Monday. It’s a tactic my old boss preached last season and it’s a tactic more people [...]
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