People Along the Way Part 1: Evelyn Johnston – Realtor in Elkhart County, IN

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As my 99 Weeks continues to take the road less traveled, I’m coming across experiences and adventures I never dreamed of a decade ago. I’m in an industry that didn’t exist a decade ago. I’m going places that I didn’t think would appeal to me a decade ago. And because of the path, I’m meeting people I didn’t expect to meet.

A buddy of mine actually had me repurchase Chris Brogan’s Trust Agents while down here in Fort Myers, Magaritaville just to read a couple sections. Those thoughts lead to other Brogan thoughts on promoting others and from them as well as email conversations with colleagues, I’ve decided to start a column called “People Along the Way.”

Because in the end you’re only as relevant as how you treat those who come across your path.

I think God’s trying to tell me to plant roots because I’ve come across a litany of real estate and mortgage brokers. In The Region, Real Estate agents an Mortgage brokers have become early adopters to Inbound Marketing. With that in mind, this week I’ve picked Evelyn Johnston, a lady I’ve meet in recent Indiana Social Media events.

Evelyn is a certified short sale expert who works in Elkhart County, Indiana as a Realtor who’s using inbound marketing to attract more clients. She talked quite a bit about her new website that will allow people in Elkhart with homes for sale to upload images, domestic details about the subdivision, and a calendar of events including garage sales.

Her website will cover every Elkhart subdivision which will provide a valuable online tool for homeowners and home buyers as well as give Evelyn a first-mover advantage over other Elkhart County real estate agents.

Her passion was convincing. Because of it, I started to hearken back to my days hanging out along the St. Josephs river in Elkhart. I had family out there that was heavy into athletics. Lots of farmer’s tans, lots of boating.

Thinkin’ of moving to Elkhart / Michiana? Check out Evelyn’s site.

I think I’m gonna leave this second copy of Trust Agents here at oldold man Finn’s in case more ideas arise. I’ll leave it next to the Bible and Tom Brokaw’s The Greatest Generation.