How to Publish a Book of Blues. Hopefully.

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here I am speaking live at Mizzou. Enjoy

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Blue Ice 1.17.2010

Originally uploaded by Notley

My 99 week plan was cut short by 89 weeks, and that’s alright by me. I had a week of work where I felt more refreshed at the end of the week than when I started the week.

That’s a good sign.

I was also afraid being unplugged from the inbound marketing industry for 10 weeks was going to leave me behind. It only took a few days to catch up.

It’s because I didn’t have to relearn it all.

And that leads me into today. In a bit I’m taking a trip down to Columba, Missouri to teach a couple classes on SEO and Journalism at the University of Missouri School of Journalism. It’ll be fun and exciting. I’m looking foward to seeing where these sect of students are in relation to SEO.

At this point, mots speakers would have their own powerpoint deck so they can throw it on SlideShare.

I’m not a fan of the approach, especially not in a college setting.

What I’m going to do instead is give them something they can use. Most of these students will start blogging – if they aren’t already – and the demand for web copy far exceeds the need for journalists. So, instead of giving them a self-promotional presentation, I’m going to use the Google Search Engine Optimization Start Guide during my presentation. It’s a PDF. They can download and use it.

And let them know where my life is know.

And then ustream it so my buddy – their teacher – can use it to test them later.

Looking’ forward to watching a Missouri sundown tonight. Can’t wait to get in the car and go. It looks like I won’t be making my Fort Myers, Margaritaville return trip so this will have to do for now.

How many of you have read the Google SEO Starter Guide?

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I’m sitting in room Seven at the Marriot in Indianapolis, IN watching Northwest Indiana Mortgage legend and friend Dave Woodson teach realitors at the Real Estate Bar Camp Indiana how to set up a WordPress blog.

I’m using the Wordpress App to show the site’s diversity.

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It ain’t hard to tell I’m on my own clock:  I just lost an hour of my life – and delayed my roadtrip to Indy for an hour – because I had to find out what the Hell the “Zoot Suit” song was being used for the 2010 start of Burn Notice Season 3.

Come to find out they weren’t singing “Get your Zoot Suit on…” but were singing “Get your Silk Suit on.” The Burn Notice 2010 commercial song is “Silk Suit,” by KRAM.

Lyrics are written in a classic blues style. Simple blues riff. Fun to listen to:

Get your Silk Suit on / Get your Silk Suit on
Ain’t nobody else that’s got it goin’ on

The song also insists you get your “black dress” and “sneakers” on as well. Guys, if you must, you must, but I’m gonna support the ladies’ need to do this…

Now, I can drive down to Indy in peace and enjoy my weekend of Colts Football, Indiana ReBar pre and post parties, and learning more insider information about Blog Indiana’s 2010 events.

So long as I have my Silk Suit on, have my Silk Suit on.

Ain’t nobody else that’s got it goin’ on.

Did y’all have as much trouble as I did finding this Burn Notice song?

(photo credit:  ch5224 via flickr)

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Oh, what a night
Late into the evening at BW3s
What a very special time for we
As I remember, what a night…

Last night was my first Social Media event since I’ve been back from Ft. Myers, Margaritaville. I wasn’t sure how it would pan out. Wasn’t sure if it was going to be like riding a bike or like rehabbing.

It was a good bike ride.

Old friends, new friends found, and a with whom I should have spent more time. You’d think I could get it all in in 8 hours.

A few of those I wished I talked to more included:

• Chris Keller
• Chris Mahlmann
• Ben Fraley

I could add quite a bit to the list, but in short I only talked to a 1/3rd of the 31 attendees who braved the sleet and ice slicks to make the event in Portage.

The Week Ahead…

I head out tomorrow for Indy for a few days. See some old friends, some new friends. Watch the Colts game and make it out to Scotty’s Brewhouse downtown for the night game. Then Monday is the Indiana Rebar event. Looking forward to seeing how realtors get crazy with their online marketing.

Then the fun starts when I get back home. I’ve got two meetings, a couple phone calls, a special Blog Indiana Viewing Party #NWITWeetup to host, and then my aunt is in town for a few days to catch a couple Purdue men’s basketball home games.

It’s a family friend thing.

Hopefully, once the flurry of activity has come and gone, I’ll have a much clearer picture of where plan B will head.

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